The brand identity of Cherish, a brand of sexual toys, emphasizes the importance of pleasure and vitality. Its typographic logo, with a bold typeface, highlights intensity and enjoyment. The illustration of a circle and a drop, symbolizing the clitoris and the G spots, merging into the letter "i," suggests intimate connection and exploration of pleasure. Vibrant colors like blue, yellow, orange, pink and purple transmits vitality and an explosion of sensations. These colors reflect the diversity and excitement of the sexual experience. Together, Cherish's identity communicates the celebration of pleasure and sexual freedom, inviting its customers to fully enjoy their intimacy and explore new ways of pleasure. Cherish is a sexy and bold brand!