The brand identity of Sede Café, a local café in Mexico City, reflects its authenticity and warmth. Its hand-drawn typography adds a crafty and unique touch, conveying a sense of closeness and familiarity. The illustrations, related to coffee, lend visual charm and a narrative that resonates with the local spirit. The blue and yellow color palette evokes vitality, optimism, and freshness, creating a cozy and cheerful atmosphere in the café space. This combination of visual elements suggests a unique and vibrant sensory experience.

*branding proposal