The brand identity of Lote, specialized in pop-ups for music events, revolves around the notion that everything has an expiration date. Its philosophy embraces temporality, highlighting the ephemeral nature of experiences. The modern typography used conveys this idea of the time's expiry but also reflects the continuous cycle of things, suggesting renewal and constant evolution. The color palette in black and light pink reinforces this contemporary and bold aesthetic, while the contrast between them adds a touch of energy and vitality. Together, these visual elements create a distinctive and memorable identity that resonates with the ephemeral and dynamic essence of Lote's pop-up music events.