The identity of Visueller, a book focused on Mexican architecture, blends elegance with a casual touch. Its typographic logo reflects this duality with a design that combines sophistication and dynamism. The color palette plays a key role, offering a harmonious combination that evokes the cultural richness and diversity of Mexican architecture. The book's cover features a meticulous illustration of geometric figures representing the architectural process in its entirety, from conception to realization. This union of visual elements captures the vibrant and multifaceted essence of Mexican architecture, inviting readers to embark on a visual and educational journey through its pages.